Nike Creation Lab

Client:
Nike x R/GA

Capabilities:
DOOH, Digital Art Visualization

Soccer in Latin America is known for its creativity and audacity, and the challenge with Nike was to create an immersive experience where players could express their soccer creativity.

We developed an installation that tracked each player's moves in real-time, transforming each movement into a creative expression, that could be shared on their social networks.

This project won multiple awards in regional advertising festivals like El Ojo de Iberoamérica, FIAP and Wave.