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For the launch of the new Nike React, we faced the challenge of communicating and enabling people to fully experience the benefits of the new sneakers–the unique sensation of wearing a pair of Reacts.
To achieve this, we launched a comprehensive initiative with multiple touchpoints: we engaged social channels of influencers and athletes, recreating the sensation they felt when wearing the sneakers.
At various bus stops, we created an interactive Augmented Reality experience, bringing the sensation to the real world.
We also set up a playful installation using generative digital art and computer vision where people could play and express themselves.
Finally, in retail, we developed an installation featuring computer vision and 3D-printed objects. When positioned on a special table, the objects showcased generative art that could be shared on the users’ social networks.
As an Equal Opportunity Employer, at Ad Futuris we are committed to providing equal opportunity in employment regardless of sex, race, color, age, religion, sexual orientation, gender identity and/or expression, nationality, or any other characteristic protected by federal, state, and/or local laws. We will also consider applicants with criminal histories in accordance with applicable laws.
