The Freeze Filter

Client:
Racetrac x R/GA

Capabilities:
Augmented Reality, Instagram Filter, Game Development

As the world was emerging from strict quarantines, some states still had regimes that prevented baseball fans across America from enjoying their favorite sport, including the legendary competition to beat RaceTrac’s The Freeze.

With this Instagram filter, fans could digitally compete against The Freeze and earn bragging rights without having to step onto the field (although they still had to work up a sweat).